Dell and the Online Community

Dell has recently come up with a new site where pleased,angry,enthusiastic people/customers can come to talk about Dell. This is a place to share ideas about Dell, their products and anything else about their company they find great or not so great. The site is called www.dellideastorm.com. When people put ideas out on the table other people, who have accounts of course, can vote on what they think are their favorite ideas and eventually the Dell employees put that idea into effect. Of course, any idea they put into play is for product improvement beause they want to be the best in the computer business.

The site is brand new as well. It launched on February 16 and by February 27th the members had contributed 2,251 ideas and there were 4,477 comments on those ideas. But this site isn't only for ideas and comments. It is also for downloading videos to demonstrate how to use various Dell products and components. The campaign to better the customer relationship with the company and so far, so good. This is also an attempt at increasing the potential customers of Dell and their many product lines.

I think this site that Dell has introduced is a great idea. Dell does a great job at keeping themselves at the top of the list when it comes to computer sales. Now the up and coming Apple company is moving full steam ahead. Apple has done great with the Ipod product line and now their knowledge of computer technology has progressed immensely within the past couple of years. With there histerical commercial campaign, placing themselves versus the PC, their immaculate packaging and beautiful product designs, theyhave perfectly positioned themselves to pull ahead of Dell very soon. This is just one reason why Dell creating this new information site is a fabulous idea. They must keep themselves ahead of Apple if they want to stay number one. Keeping up with this type of publicity will help their image and of course their popularity with their customers as long as they keep up with the comments and remarks. Good move Dell! Two thumbs up.

source:http://www.womma.org/womnibus/009347.php