Anheuser-Busch, has decided to start a campaign called "Here's to Beer" which will unite people who are huge beer fanatics and love to enjoy themselves. How to do this? Well they paired up with a social niche marketing site called www.minglenow.com to gain attention and Anheuser-Busch is sponsoring it. The good thing about this campaign is that it's not only focused on beers owned by A-B. It is actually a campaign for the beer industry as a whole and not one specific company.
What they have done, is made it a small photo shoot for people at the hottest parties and events. At the event the people who have been invited, take pictures of themselves, friends and others with beer glasses in their hands having a good time. These people can then upload the photos (even from their cell phones) and tag them as "Clinks" which is what they are calling this part of the campaign. Why Clink? Well, as I'm sure most of you know, this is the sound the glasses make when people do a toast or a cheers. How perfect! This is campaign has a lot of viral potential and another great way to spread word of mouth. Who doesn't like to see pictures of other people!
One huge issue this campaign can run into is the legal issues. Today there are so many problems with minors getting into bars with fake ID's and I'm sure this is also very hard to monitor and that Anheuser-Busch does not want their name tagged to underaged drinking. So by sharing photos that are taken inside the pub and the pub's they are in are strict with admission this largely cuts down on the participation of minors.
Overall, I think this is a great idea. They are covering themselves with knowing the pubs and bars being used so they do not get themselves in trouble with the law. Besides that, what a good way to reinforce the beer industry. No one ever forgets about beer but why not go out and promote it a little more through pictures of people having a good time with your product.
source: http://womma.com/womnibus/
1 comment:
10 points
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