I Lost My Keys!

Nissan, just having released the new 2007 Altima, with push-button ignition has decided they need to promote their new product better. How to do that better you ask? Well, by dropping 20,000 key rings in bars, concert halls, sports arenas and many other public places. On the ring there are of course, keys, three to be exact. There is one car key, two house keys and two tags. This makes it look more realistic, as if someone at that public venue, actually did lose their keys. Oh, how clever!

Here is where they get into the actually advertising. One of the tags says, "If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these." The other tag directs the finder to enter into a sweepstakes at www.altimakeys.com. To enter this sweepstakes you can either go to the site or enter via text message, right on the spot, so those people at the bars don't forget in the morning.

This is such a great guerilla marketing idea for the company. It is not a brand new idea but how they are going about it is very classy. Dropping keys for people to find at various venues, is such a great way to spread the word that this new Nissan Altima has some new technology and we should check it out. It also makes it exciting for the person who finds the keys. They get to enter into a sweepstakes and possibly win something. That's the fun part, you have no idea what you are going to win. It could be a car or it could be that you just walked away with those fabulous keys you found at the concert. Either way it gives the perspective customer something to take with them. Of course, they will also tell all their friends what happened and right there is more word of mouth.

Another great thing this addresses is the idea of lost keys. This is just a way to relate to the customer about it. It is such an agony but everyone has been their and it's just an interesting way to get people's attention. If you found car keys in a bar, you probably won' just leave them their and hope the person comes back. You would give them to someone in charge to hold themn for when the person comes back. So, the idea of curiosity is also in play with this sweepstakes.

Good luck and let me know if you find some keys!

source:http://www.womma.org/womnibus/009369.php