MINI Cooper, is always very witty and simple with their advertisements. I always thought of them as very well-known by the public but I am now assuming they are not happy with their advertising, but I could be mistaken. They are starting a new campaign that has a lot of viral potential.
MINI has come out with a short "MINI" film that will star Hammer and his sidekick 'Coop'. It will be a series of short films that Todd Phillips will be directing. He directed "Old School" and "Starsky and Hutch". Coop will be playing himself, a MINI Cooper who ends up being, of course, the savior and brains of all operations. Not only is this just a short series but after watching the films (or before) the viewer is able to use the "Action Name Generator" which generates an original action hero name for each person which makes it interactive for people watching.
You would think that MINI would try and play off the idea that this is viral marketing for their company but they don't. They blatantly make jokes about themselves and show that they know what they are doing. I think this is a great way to get more publicity and also spread the word about MINI Coopers. The product themselves are so fun that it works out perfectly to tie in a humorous mini series to have people remember your product when it comes to awareness and how high up on the list you and your company.
Check it out! http://www.hammerandcoop.com/#
My action name is JIGSAW GRINDER. What's yours?
source: http://womma.com/womnibus/
1 comment:
10 points for hte week - you found some interesting things the last few weeks.
Post a Comment