"All Marketer's Are Liars"

Recently, I watched a video called "All Marketer's are Liars". It was a speech given by Seth Godin. Wouldn't you know it, his presentation was all about Word of Mouth marketing. Perfect for my blog. He spoke to Google about what they have done and how they have stayed a successful company. Not only about them but how other brands can become successful with the same process. And the best part is, it's free!

Google has become as popular as it is all because of WOM. When people are interested in finding out more about a specific product or story, etc., many times you will hear someone say "Google it". I know I have said it many times, as well. Just that statement alone is spreading the word that Google is the best way to find just what you are looking for. It may not be the most intricate website or have the most technologically advanced homepage but it is the search engine that makes people feel a certain way when they use it. They make things just a little bit more interesting which keeps people talking about Google.

Seth then brought up socks. Yes, sounds weird but it makes a lot of sense. He talks about a company that is based out of Westchester called Little Mismatch. They target young girls around the age of 11 with the 133 different styles they make. The catch is that they don't sell pairs. They are individually sold and they don't sell even amounts either. So the idea is that the girls wear mismatched socks. They then go to school and show off their socks to their friends. The girl's friends then go home to tell their moms that they want the same socks. Right there is advertising that was completely free. Little Mismatch had a message which is just a little bit different that keeps people intrigued and coming back for more.

Companies like Google become a 'want' in peoples lives because of how they operate. They interact in a way that people really enjoy. Almost all their marketing comes from simple word of mouth which has turned them into a massive conglomerate. Little Mismatch works with the same idea. Unfortunately they are not as big as google is but who says they can't become that big. Making your company become a want in people's eyes will bring you a plethora of options and plenty of marketing. Just make things a little bit more interesting than your competition to keep people coming back to you.