Hi All! My name is Justine Golloub. I am a junior Integrated Marketing Communications major (aka IMC) I just enrolled in this major in the fall. When I heard about this assignment, it definitely caught me off guard. I have never written my own blog before. I mean sure I've read others but I never thought of myself ever creating my own. This is my first blog which will take place over the whole semester. Here goes nothing!
Many people, from my experience, do not enjoy advertisements. They say advertisements cut into their favorite shows and there are just too many of them on television. Some of these people include my roommates (yea, I don't know why I share a house with them). They may be right, but they also don't understand that advertising encompassing so many different types. Throughout this semester, I will focus on guerilla marketing, word of mouth, buzz marketing and more.
I find these types of advertising very intriguing. All good advertisements are creative but guerilla marketing is where people are allowed to use all creative license and come up with something memorable, something that sticks. Not only that, but it will not interfer with people's shows!
Now, with all of the new technology today like TiVo and OnDemand many people are very easily able to fastforward through the commercial so they aren't bothered. Not only are those an issue for advertisers but YouTube and simple websites make it easier for people to catch up on their favorite television shows without interruption. This is the reason why guerilla marketing can be a big help to many different companies, businesses, etc. Also word of mouth and viral marketing are great ways for an service, product or idea to go from unknown to the hottest topic in a matter of days.
Sound interesting? Yea I think so too! Stay tuned for more! It should be a wild ride!
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