Super Bowl Sunday...probably one of the most anticipated days in sports today. It's bigger than the World Series, NBA finals and the Stanley Cup combined. Whether a person's favorite team is in the super bowl or not they still tune in. So it is the game that most people tune into or the commercials that are talked about weeks in advance?

For the 2007 Super bowl, the price of a 30 second commercial was a little over 2.5 million dollars. That's an unbelievable amount of money for time. That's it, just time. Forget about people they have to pay, the animation they have to create or whatever else the company decides to put into their commercials. Anheuser Busch was one of the biggest advertisers with a combined time of five minutes. That's over $25 million not to mention that most of there advertisements involved celebrities including Jay-Z, Dale Earnhardt Jr., Don Shula and Carlos Mencia. I wonder how much they were paid. Some of the other big advertisers were Coke-cola, GM and many more. The money these companies spend is utterly ridiculous but what seems to be even more important is which commercial was the best.

In every one of my classes on Monday morning we spent some time if not the whole time talking about who watched the super bowl and what commercial they liked the best, the worst, which ones were boring, etc. Not only in class but just walking down the halls you heard people talking about their favorites this year and even comparing them to last year's commercials. The commercials were more important than the super bowl itself. Many people, I'm sure if you asked wouldn't even remember which teams were in it.

Anheuser Busch spending $25 million dollars end up paying off in the end due to word of mouth advertising. Imagine every person that watched the super bowl talked about the Bug Light commercials. Monday morning Anheuser Busch received credit for 90 million advertisements that they didn't have to spend a penny on. Now that is the power of advertising! These companies definitely got their money's worth. Whether their commercials were fantastic or complete flops, as long as you remember who made the commercial then the company got what they paid for.