Jones Soda Co. has lived up to their reputation and kept things original which keeps their customers interesting in the brand and what is next to come. During the holidays that come out with flavors that taste like the foods that are served. For the Thanksgiving holiday they introduced a package which included five flavors including turkey and gravy, brussel sprouts, fruitcake, mashed potatoes & butter, and green bean casserole. Yea, sounds really gross but many people went out to buy it jus to see if they really did taste like they were suppose to. They did! Not only did they have those weird flavors but they also have a bunch more such as berry lemonade, blue bubblegum, fufu berry and twisted lime. Those are just a few of the fun flavors.
Not only do they create unique flavors but they also encourage their customers to int
eract with the company by sending them pictures that could eventually end up as a Jones Soda label. This neverending photo competition leads to customer satisfaction and a lot of brand loyalty. People love being involved with their brands of choice and this is the perfect way to gain market share as well.
eract with the company by sending them pictures that could eventually end up as a Jones Soda label. This neverending photo competition leads to customer satisfaction and a lot of brand loyalty. People love being involved with their brands of choice and this is the perfect way to gain market share as well.Besides coming out with strange but inviting flavors and an ongoing photo contest they also do a lot of community service to get involved. Jones Soda currently involves themselves in a school construction project called "Change for Children". They have participated in this cause since the summer of 2004 and are currently building their second school with other groups including Project HOPE. Don't forget the holiday package they put out for Thanksgiving. All the proceeds from those sales went to Covenant House which is a service and shelter for homeless and runaway youth.
To keep the word of mouth going, Jones Soda sponsors local athlete's. According to the WOMMA editor, "the company sponsors local, homegrown skateboarders, snowboarders and other alternative athletes...They have strong word of mouth sway withing their peer groups." These sponsored athletes are edgy, fun and youthful which is what the company strives for.
All the whacky ideas Jones Soda comes out with, keeps them in the race with other brands that mainly compete on the basis of advertising. Jones Soda receives feedback from their customers in ways that no other company can. They involve them in fun activities whether its sending photos in or requesting a new flavor. They take it all into consideration. Sponsoring young athletes and doing great community service also brings great success to their brand. All this success is made possible by a few simples ideas and a little word of mouth.
To see all the photos and flavors:
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