"These Come from Trees"

So finally a little word of mouth advertising for the good of the planet instead of helping out a single company. I'm not saying that word of mouth for companies isn't a great thing but sometimes it is nice to see an environmentally friendly reminder through WOM and Guerilla marketing.

Pete Kazanjy, a product manager and designer from Palo Alto, California got an idea when he was having lunch and noticed the huge amounts of napkins people were taking. Even if they weren't being used people were still throwing them out. He decided that a simple reminder at the right time would be the perfect idea to keep people from wasting as many paper products as they do.

His idea was to place a sticker that says, "These Come from Trees" on all napkin and paper towel dispensers. He has started his own blog, http://thesecomefromtrees.blogspot.com/ where he is selling the stickers and talking about his journey. According to Kazanjy's blog, a single sticker will save up to 100 lbs. of paper per year, which is just about the paper volume produced from a single tree. What a great guerilla marketing idea! Perfect timing can really work wonders!

This is such a great idea and Kazanjy has also started a blog, as mentioned before so it is easy for people to spread the word. Seth Godin is a huge fan of the project and he has also blogged about the project that Kazanjy has started. So spread the word, "These Come from Trees" and we can start doing some good for the environment!

source: http://www.womma.org/womnibus/009234.php