Careerbuilder, Monkeys and More.

I hope I'm not alone when I say that I really enjoy all the different advertising strategies that Careerbuilder comes up with. Those monkeys in the office were just a hoot! http://www.youtube.com/watch?v=VEB6OJD94lg (sorry, I don't know how to put the actual video in) Now, the new commercials they have come out with are just as good. Their new slogan, "Do More Than Just Survive the Work Week" goes perfectly with their new commercials of surviving the work place in the wild. They have also come up recently with a new online "game" that brings more attention to the website. It is called the Age-o-Matic which is a funny way to show you what you will look like in 2057 if you stick with that terrible job of yours. It asks you to upload a picture or yourself or use one of the prepared ones. You then answer a few questions about your current job and you can even write something which makes it more personalized.

This idea from Careerbuilder is very witty and relevant to what there company's services are. Careerbuilder, for those of you who don't know is a website to help people on the job hunt. You can post your resume, look for new jobs, and even get job recommendations. It very helpful to people who will really end up looking like the cartoon that they make up on the site. How much more subtle can the company be? Well, probably A LOT more but that's beside the point. The website is gaining more hits through this new advertising idea and it leads a lot more people to take a look at what they have to offer. Of course, Careerbuilder wants people to look for a new job using their website and services.

Before the Age-o-Matic they had the Monk-e-mail which was another good way to bring people to the site and spend some time. Both the Monk-e-mail and the Age-o-matic were both perfect tie-ins with the commercials they had going on at the time. After you're done searching the site and messing around with the fun game on the site, Careerbuilder gives you the option of sending your funny results to your friends, family and most importantly your colleagues. The Monk-e-mail idea spread like wildfire through viral marketing so what a great reason to use the same idea with the age-o-matic.

Remember, a job should involve more that just "surviving the work week."

Take a look!
Monk-e-Mail
http://www.careerbuilder.com/monk-e-mail/?siteid=sep_gps_kw_monkey_email&sc_extcmp=gps_kw_monkey+email

Age-o-Matic
http://www.careerbuilder.com/age-o-matic/