If a person comes to you and they're upset, I'm sure many of you have said to that sad person, "let it out" and possibly even given that person a tissue. Well, what a perfect new marketing strategy for Kleenex. For those of you that don't know, Kleenex has a new campaign going. Basically, they have a very vibrant couch that they move to different street corners. They then invite random people walking around to come and "let it out". People come sit down and vent their issues and problems to a spokesperson who during it all, hands them a Kleenex.
The results of people spilling their hearts out became the new commericals for Kimberly-Clark Kleenex's. They called these commercials, "drive-by therapy sessions". At the end of these commercials they have a call to action, which urges the viewers to go to their website www.letitout.com. There they can create an account and share sob stories with the website and one another. People can also post comments about their stories. Kleenex has started a small online chat room for people to "let it out", which gives people the idea that Kleenex is a brand that is interested in their customers and very sympathetic. This creates tremendously word of mouth advertising.
Just an interesting little tidbit, for those of you who are interested. Kleenex now has another campaign going where you can actually customize your Kleenex tissue box. Whether you want to give them out as a party favor or just to remember a funny moments, its another perfect way for Kleenex to gain publicity. I think that Kleenex is trying to give themselves a new look with these ideas and what a better way than the words of the customers.
Make your own Kleenex box!
http://www.mykleenextissue.com/
The results of people spilling their hearts out became the new commericals for Kimberly-Clark Kleenex's. They called these commercials, "drive-by therapy sessions". At the end of these commercials they have a call to action, which urges the viewers to go to their website www.letitout.com. There they can create an account and share sob stories with the website and one another. People can also post comments about their stories. Kleenex has started a small online chat room for people to "let it out", which gives people the idea that Kleenex is a brand that is interested in their customers and very sympathetic. This creates tremendously word of mouth advertising.
Just an interesting little tidbit, for those of you who are interested. Kleenex now has another campaign going where you can actually customize your Kleenex tissue box. Whether you want to give them out as a party favor or just to remember a funny moments, its another perfect way for Kleenex to gain publicity. I think that Kleenex is trying to give themselves a new look with these ideas and what a better way than the words of the customers.
Make your own Kleenex box!
http://www.mykleenextissue.com/
1 comment:
7 points for the week
the jones soda post doesn't have a link to a source - there's no new news there - Jones has always done weird flavors.
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