Wednesday, March 21, 2007

Adagio Comes to Second Life.

Adagio Teas is the company we have chosen for our final project. Doing a fair amount of searching and exploring Second Life, I have come to the conclusion that Adagio Teas could make a very nice home here. Second Life is a fairly new program that has a lot to offer to new and aspiring businesses or companies.

If I were to sit down the Michael Cramer, the founder of Adagio Teas, I would brief him on Second Life and tell him what this program could possibly do for his business. Secondlife is great place for businesses to leave a mark. Many, many businesses have their own islands here. Adagio could have their own island. There are no creative boundaries here whatsoever. They could make their island as crazy and they wanted and it would be fine. I would explain the Leo Burnett island. It was filled with huge trees and tree houses. It was very fantasy oriented. There is also he Kawaii Ku island which is really crazy. It was very child like, bright colors, big flowers, etc. Then there are places like Paper Couture which is a clothing boutique that was very realistic and classy.

Another reason to join Second Life would be the many different people you can target. You can also get many different people to visit your island. People today get very tired of commercials and interruptions when they are watching television, listening to the radio, reading magazines or even working on the internet. Here's a new way to gain people's attention without bothering them. They come to Second Life on their own, looking for new things. What a better way to gain interest by possible consumers than to have them stumble upon your amazing island with a great product to offer.

If that didn't sway him then I would explain to him how many different companies are there already. There are so many companies from Mercedes-Benz to many different ad agencies to clothing stores. Second Life has already started to grow and will soon be extremely popular, which is an excellent reason to get in there now and start up some interest.

No comments: