Buzz Just Isn't Enough.

In today's age, just to get your advertisement remembered is enough for the company. But is it really? Many advertiser's are looking for publicity, negative or positive, it doesn't seem to matter much to them, they just want to be remembered. Though, as i remember from class, an advertisers job is to sell the product. As Benton & Bowles ad agency said first, "It's not creative unless is sells."

Many ads out today usually offend a small (if not large) percentage of the population, which is what people get to talking about. These crazy, rude, astounding (whatever you want to call them) ads are what get remembered and that seems to matter. An e-mail survey respondent said,"the bad ideas, bad creative and just overall bad taste of many of the ads are thrown in our faces today." Rance Crain agrees, "That's the image I have about too many of today's ads -- a pie thrown in our faces, not to provide a little sustenance, but to create a good old-fashioned food fight." Unfortunately, many people will side with them. So has the job of the advertisers changed from selling to just simply getting noticed.

This is a very interesting subject due to the fact that is takes a lot today for advertisements to be noticed. I believe that people ignore most advertisements today because they feel that they are just noise and clutter. So, if a person ignores something you are trying to sell, how do you get there attention. Well, it seems that advertisers will go to extremes to get there advertisements to come across loud and clear. Maybe this isn't the best way to communicate with the public but right now its the only way so until someone comes up with something more creative, I don't see a dramatic change anytime soon.

source:
http://adage.com/columns/article?article_id=115325