We're all college students and when you go from living in a house, with your parents, and having them cook dinner for you it really makes it hard to transfer to living in a dorm room. Living in a dorm really makes you appreciate all your parents do for you. Kraft took advantage of this situation and made it into a good viral advertising campaign for their Easy Mac product.
College students that come from households where dinner was made all the time, they have a harder time learning how to make their own dinner when the time comes. It's not always the most convenient to start cooking since many students live in dorm rooms, as well. Yea, many have meal plans but what do you eat when you want a good snack. That's were Kraft Easy Mac comes in. Kraft Foods started a website www.u-starvin.com which is a made up university. This site shows what college students eat to curb their appetites until dinner. It also has a section that shows different, random, funny items that college students microwave when are bored and of course...when there is no Easy Mac around! They have microwaved everything from glue to crayons to Christmas lights! (That can't be safe.)
This site has funny stories and good ideas for when you are bored or (let's face it) procrastinating, Kraft does not forget why they are there and that is, of course, to advertising their product. They have letter templates, which are to send to your parents or guardian and let them know how you need Easy Mac to survive as a college student. Of course, YOU are their favorite college student so why not use the guilt trip to get your mom to send you some Easy Mac and who knows, maybe you'll get some extra stuff with that.
This site is extremely creative. They are able to keep students attention with the funny stories and ideas but once their done looking they will most likely send out the funny email to someone they know. I mean they may not even really want Easy Mac but what college student doesn't like getting packages or getting free stuff, especially food. It makes the package even better. If it works right this will up Kraft Easy Mac sales from college students, which is probably their biggest consumer group. They should probably start advertising on their Easy Mac packaging. This is definitely a way to get the attention of college students as well. Many already buy Easy Mac, but this would increase repeat purchasing.
Definitely check it out! It's pretty cool. The site also features an interactive video where you can make this college kid eat all different stuff!
source: http://www.womma.org/womnibus/009233.php
College students that come from households where dinner was made all the time, they have a harder time learning how to make their own dinner when the time comes. It's not always the most convenient to start cooking since many students live in dorm rooms, as well. Yea, many have meal plans but what do you eat when you want a good snack. That's were Kraft Easy Mac comes in. Kraft Foods started a website www.u-starvin.com which is a made up university. This site shows what college students eat to curb their appetites until dinner. It also has a section that shows different, random, funny items that college students microwave when are bored and of course...when there is no Easy Mac around! They have microwaved everything from glue to crayons to Christmas lights! (That can't be safe.)
This site has funny stories and good ideas for when you are bored or (let's face it) procrastinating, Kraft does not forget why they are there and that is, of course, to advertising their product. They have letter templates, which are to send to your parents or guardian and let them know how you need Easy Mac to survive as a college student. Of course, YOU are their favorite college student so why not use the guilt trip to get your mom to send you some Easy Mac and who knows, maybe you'll get some extra stuff with that.
This site is extremely creative. They are able to keep students attention with the funny stories and ideas but once their done looking they will most likely send out the funny email to someone they know. I mean they may not even really want Easy Mac but what college student doesn't like getting packages or getting free stuff, especially food. It makes the package even better. If it works right this will up Kraft Easy Mac sales from college students, which is probably their biggest consumer group. They should probably start advertising on their Easy Mac packaging. This is definitely a way to get the attention of college students as well. Many already buy Easy Mac, but this would increase repeat purchasing.
Definitely check it out! It's pretty cool. The site also features an interactive video where you can make this college kid eat all different stuff!
source: http://www.womma.org/womnibus/009233.php
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