Not only does Tampax have these new commercials, but to integrate their plan a little more they have used a site called Takkle.com, as a marketing vehicle. Takkle.com is a site dedicated to female networking which is perfect to target female athletes. What they have done is set up a competition for cheerleaders to send in their most extreme and crowd-rallying cheers. They are considering this an internet battle for cheerleaders. Users can then vote on their favorite routine. Which ever team gets the most votes wins $10,000 worth of cheerleading equipment.
All this is to spread the word about Tampax Sport tampons. I agree its an interesting way to spread news about the competition but does it seem like Tampax will have there name attached to it and get the credit that they want and deserve. Their commercials help tie them together with the online competition but is this going to be remembered in people's minds as a Tampax campaign? For tampax sake I hope so but that may not be the case.
Check out the battles: www.takkle.com
Friday, March 23, 2007
Tampax and Cheerleaders!
Tampax has a campaign going on right now that is advertising there Tampax Sport tampons. The commercials feature cheerleaders who show that they can be very active with or without their period. Tampax sport tampons will help them keep the level of sport. They are able to throw people in the air just as they would if they weren't worried about their period. I don't believe that tampax has revolutionized the tampon to make that much of a difference. You can back it up with plenty of information but when it comes down to it, a tampon is a tampon. Adding "sport" to the end of your product doesn't make it any better. Though it may help reach your target market and get the WOM circulating better.
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2 comments:
I agree with you. Why promote a site if your not going to advertise yourself on it? I checked it out, and it does seem like an interesting site. Tampax should at least brand their logo on the cheerleader portion, but certainly stay away from other parts like the benchpressing battle.
(ps-you should link takkle.com)
Thanks Jordan! I also think Takkle.com is very interesting and you're right I should link it. It wouldn't be very well received for such a "girly" product to be a part of the benchpressing competitions. The link should be there now. Thanks again!
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