In Need Of Notoriety?

There are two coffee shops, each one on a different side of the road. One is Starbucks and the other is just a generic coffee shop. Which one would you choose? I'm sure many of you said Starbucks because I know I would. What if I told you the other store across the street let's you pay whatever you want for your coffee? Well, I'm assuming that would change the decision just a little and you're probably thinking that's a stupid idea. Well think again! There's a new coffeeprenuer out who is doing exactly this.

As I mentioned before, many little shops seem to always have to compete with the big companies no matter what there in the market for. Of course coffee shops have it hard because they have huge competition from Starbucks and Dunkin Donuts. This just doesn't seem fair. So if someone wants to be successful in such a ridiculous market, how does one differentiate?

Ervin Peretz founder of the Kirkland, Washington Terra Bite Lounge came up with his unreal strategy, he allows people to pay whatever they want for their coffee! Now if that's not unbelievable then I don't know what is. He also doesn't post any prices of the items. Peretz feels that people are "essentially good" and that they will be generous during the course of their relationship with his shop. He also feels that the people who really enjoy a good cup of joe will pay a reasonable amount which will make up for the customers who are a bit more stingy.

Peretz hopes that since he believes that people are essentially good, he will be repaid for his generosity which will keep him in business for a long time. Let's hope that Peretz is right. His very risky company tactic is one that could really make or break his business. Everyone I'm sure, thinks this is absurd and leans toward breaking but people have definitely been wronged before. In the mean time let's just enjoy spreading the word!

source:

http://www.womma.org/womnibus/009100.php